Duizend Jaar – Concept

Duizend Jaar is basically my passion project. As a project voor my course I combined my two favourite things, technology and history, and created a concept for an augmented reality experience in the village that I grew up in.

It all started when my father told me about an archeological dig hat happened at the end of our road in 1972. In this dig they found 9 medieval farmhouses. His idea was to put up a board which shows these buildings and where they used to stand to passersby. With my background and my course I thought this idea could be enhanced and expanded with AR.

The idea is that passersby will be able to use their phones to scan the area where the farmhouses used to be and see what it looked like all those years ago. The concept is able too expand and eventually I would like to recreate more archeological digs in the area of Gasselte to create a tour.

The entire area of Gasselte is very popular with tourists and nowhere in the area do they have a tourist attraction that incorporates VR/AR. This is a unique experience for the area and I hope people will learn more about the history of places they are.

For my school project I developed a OnePage businesplan and created a presentation. I wanted to learn more about the business aspect of the creative industry and have learned quite alot whilst making the businessplan.

The business plan: Duizend Jaar Businessplan

The presentation: Presentation Duizend Jaar

Kaartje2Go – User Journey Maps & App Design

For a school project I wanted to focus more on user experience for a new concept. Working together with Iris op ‘t Ende, we created a concept for Kaartje2Go. The idea was to create a set of cards that would be interesting to Kaartje2Go’s target audience. As we both studie Art & Technology we decided we wanted to add some more interactiion to the cards. After doing some research we came across SkinMotion, a company that turns audio recordings to tattoos.

This inspired us to create a concept that merged audio recordings to online greeting cards. As greeting cards that are sent via the internet have a typed message, instead of a personal handwritten one, we wanted to add something more personal. Via a voice recording a card that isn’t very personal turns into something interactive and memorable.

The idea is that the sender, using the app, can enter a voice recording that will be converted to a soundwave. This soundwave will be unique to that message and printed onto the chosen card. The sender is also able to write a personal message on the card.

The receiver of the card will then be able to scan the soundwave, using the app, and then listen to the audio message. When having listened to the message the app will ask the receiver if hey would like to send a card back to the original sender. This will be easily done as the original senders contact information will allready be integrated in the card and so it won’t cost much effort to send them a thank you card.

For this concept I created three Customer journey maps, based on three separate persona’s all with different backgrounds and motives.

Customer Journey map #1

Customer Journey map #2

Customer Journey map #3


I also designed a prototype app using Adobe XD to showcase how the app would work. This was my second time working with Adobe XD and so far it has been great. XD is alot easier to get the hang of than other Adobe programs. I also have experience with Sketch which made the transition quite easy. However as I used the prototype function alot more with this project I did experience some things that could greatly enhance the program if it were to be updated, like giving buttons inside a symbol individual functions.

Try out the app here

You can also download the Adobe XD app to test the app.

IJsboerderij de Steenoven – A new website

For a school project I decided to do more research and decided to make a competition analysis for IJsboerderij de Steenoven, an ice-cream making farm in Hummelo, The Netherlands. This competion analysis is specifically about the websites of IJsboerderij de Steenoven’s competition. The IJsboerderij’s current website is very much outdated and not compatible with today’s standards that are required op web development and design. Thats why I decided to see what the IJsboerderij’s competition does so that the IJsboerderij can see how they can enhance and change their website so that they can compete wih their competion on an equal level.

Concurrentieanalyse Website IJsboerderij de Steenoven

Based on the analysis of the websites and the research I did I designed a new, potential, website for IJsboerderij de Steenoven. It contains many new aspects that they currently do not use in their website which will greatly increase their SEO standing as well as generate more interest. I designed the website and mobile website using Adobe XD, which was my first time using the program. Designing this website allowed me to learn

Desktop website design

Mobile website design

IJsboerderij de Steenoven – Corporate Design Manual

For IJsboerderij de Steenoven I created a new modern corporate identity. It features the bright colours that were originally in the old identity as well as the corporate mascot but it has been redesigned so that they have more impact. I also created some social media posts that are in line wih the new identity so that the company knows how to keep their image consistant on all platforms.

See the entire Brandbook here



Hairdressers Portfolio – App Design

One of the projects I did during my internship. Hairdressers Portfolio is a website and app where hairdressers can post photos of the hairstyles they create and consumers can find the right hairdresser for them based on their portfolio. My job was to create the UX and UI for the app.

Go to my Behance page

Quarter – Packaging, Wayfinding & Visuals


As part of my minor Visual Communications & Graphic Design I had to create an entire visual entity for a fictional interior & furniture store. As the company is fictional we were allowed to decide what the company is and what it stands for and create the branding, packaging, visuals, animation, window dressing and wayfinding.



Starting with the stylesheet. My Quarter puts the focus back on the designer of the product and the core materials that it is made of. Quarter gives the designer the chance to explain why and how they made their product. The look & feel is simple and minimal so the focus is put on the things that are most important. The colours are subdued and natural, bringing it back to the basics.



The packaging is clean and simple with focus on the base materials of the product. The Quarter logo is a cutout showing the pattern of the image below, creating an ever changing logo. The designer of the product signs their name under the product name giving it a personal touch.


Ident / Animation

The concept behind the logo (and other icons) of Quarter is that they are made of three lines and a dot/circle. Morse code for the letter Q. For the ident I used this same concept by creating an animation that displayed the icons used in the kitchen department flowing into each other, creating a story.


Window Display

The window display uses the same animation. The idea behind the window display is to engage with the window shoppers and allowing them to interact with Quarter instead of only observing. The window will be black with a hole in the middle that window shoppers and passersby can look through with the text “Take a look inside”. Looking through the gap they will see a jumble of lines. Using motion detection the ident will be displayed using projection mapping.



I wanted to keep the wayfinding simple and ensure that shopping at Quarter is an experience. I created an icon set using the three line and one dot concept. These were used throughout the wayfinding solution of the store. At the entrance of each department the icon that corresponds with that department is enlarged so that it makes a great photo opportunity. Once again engaging with customers. It also makes a great meeting point or place to sit.



Pirate Kings – Mobile & Desktop design

During my internship I designed the action page for a competition from the game Pirate Kings. Four Dutch Youtube influencers created a video featuring the game and followers could vote for their favourite. The deisgn had to be in the same style as Pirate Kings and had to have enough room for the avatars.

Pirate Kings
Pirate Kings

Seimhu – Font website

As part of my minor Visual Communications & Graphic Design I created a responsive one-pager that displayed the new Gaelic inspired font, Seimhu. The website includes a tool that lets users input their own text and see how it looks in the Seimhu font in different weights and sizes. Also it has a full glyphset, a download function where Seimhu can be downloaded and several examples of the font in real life situation.

View the Seimhu website

Visualiser – Project Fusion of Art and Technology

Project FAT was my last project of my second year. This project is the final project that Art & Technology students do before their internship and minors. It is a ten week project that focuses on using data in an interactive installation.

My role in this project was Interaction Designer. My job was to create the visualiser that goes with our installation as well as the website.

The idea behind the visualiser is that People can take a photo of their wall and place different paintings and artworks (that are available in the Concordia Art Library) to see how they look on their wall and how it influences their spaces.


Go to the website

Mammi – StartUp concept

Together with Elke van de Maat, I created a startup concept for the project New Startup. The idea was to create a concept for a startup using the skills that we have learned as Art & Technology students.

Our concept was an app called Mammi. Mammi is an app for young adults and students who have left home. It collects useful tips and tricks, that have been posted by other users, about everything that students encounter when they first leave home. From how to do your laundry to how to apply for insurance.

You can find our one-pager (Dutch) here:

One of the things that I created for our presentation was an animation for the user journey of Mammi. See the video here

The Re-Integration of Dutch Expat Youth – Video

This video is about the re-integration of Dutch expat youth. The problem of re-integrating into your home country is something that I have experienced before and it is something that is very common and well known among the expat community. It can be very tough and especially on youth. I made this video to show the struggles that these people face as it is not an issue that is well known outside of the expat community. Returning to your home country that doesn’t feel like your home is something that effects lots of people within this community and it needs to be talked about.

This video is in Dutch.


The Hunter – Little Red Riding Hood Side Story

One of the assignments that I have completed is creating a side story to the well known fairy tale of Little Red Ridinghood. We had to write a story, design the characters and visualize them in a means of our choosing.  One of the necessary criteria was that the story had to be understandable without writing.

I decided to create a visual novel based on the woodcutter (the Hunter in the Dutch version). The story follows the woodcutter after he loses his wife to the big bad wolf. It shows the woodcutters hunt for the wolf and finding happiness.

Ñammy – Web Design & Businesscards

This was my first web design that I made outside of my course. ÑAMMY is an international start-up based in Munich. ÑAMMY offers a platform for restaurant owners to promote their daily offers and hungry customers to find them.  I was asked by one of the founders to make a design for their website.  I created a design and also designed their new business cards.

ÑAMMY has unfortunately stopped.






Drought animation – United Nations Project

This is an animation video that I made for the project Transmedia Storytelling where we had to create a transmedia experience for the United Nations. The experience was based on the storybook, Not So Traditional Fairytales, written by the United Nations to educate children on today’s biggest natural catastrophes and societal problems.

The video was made to bring awareness on how droughts occur in a simple and an easy to understand way. The video went along with a quiz about droughts.

This video was made by one of my project partners about our concept and how users use our product.

For this project I was also the project manager, guiding my partners and making sure we all reached the same end goal and keeping the overall look & feel of the story.

Brainstorm – Interactive Installation

Brainstom was my final project for the first year of Art & Technology. We were given free reign on what we wanted to do, as long as it was an interactive installation.

I made Brainstorm. An interactive installation that is meant to make people aware of the calm and quiet that people nowadays don’t have. You simply put your hand on top of the stormy head and slowly the head will become still.